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Scott McCabe.

Professor Scott McCabe

The rapid diffusion of technology in tourism and hospitality, coupled with the fragmenting and consolidating nature of tourism and hospitality sector, has demanded an increased emphasis on marketing communication strategies: how they can meet the changing and challenging demands of modern consumers, and ultimately maintain a company's competitive edge. Marketing Communications for Tourism and Hospitality: concepts, strategies and cases is the first text to discuss this vital discipline specifically for the tourism and hospitality industry.

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MARKETING COMMUNICATIONS IN TOURISM &HOSPITALITY Concepts, Strategies and Cases - Scott Mc Cabe

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